https://www.ellenorhayes.com/insights daily 0.75 2024-04-02 https://www.ellenorhayes.com/insights/blog-post-title-one-9f57e monthly 0.5 2024-04-02 https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/f22e9b32-f896-4804-8218-f577de8f1b1b/Figure+5.png Articles & Insights - A ‘brand’ new approach to intellectual asset mapping at Spotify - Make it stand out Figure 5: Spotify house mark https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/41db0663-f54c-4841-a1b0-5ed3fb8f8f32/Figure+1.png Articles & Insights - A ‘brand’ new approach to intellectual asset mapping at Spotify - Make it stand out Figure 1: High-level view of Spotify IA mapping framework https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/8d557691-1d60-4371-b7b0-4b74d27510ea/Figure+2.png Articles & Insights - A ‘brand’ new approach to intellectual asset mapping at Spotify - Make it stand out Figure 2: Brand asset inclusion criteria https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/5af27057-8305-4a96-90b3-a6df2047004b/Figure+3.jpg Articles & Insights - A ‘brand’ new approach to intellectual asset mapping at Spotify - Make it stand out Figure 3: Brand asset subcategories https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/80457b88-5fc9-4a98-bf09-7762f6d204f2/Figure+4.png Articles & Insights - A ‘brand’ new approach to intellectual asset mapping at Spotify - Make it stand out Figure 4: Identifiability x exclusivity matrix https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/4ab44d10-2ba5-43fb-b14a-f5597184810e/Figure+6.png Articles & Insights - A ‘brand’ new approach to intellectual asset mapping at Spotify - Make it stand out Figure 6: Image of a Spotify billboard (circa January 2018) https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/30eb6a6c-9868-4531-9028-34714b263e02/Figure+8.png Articles & Insights - A ‘brand’ new approach to intellectual asset mapping at Spotify - Make it stand out Figure 8: Updated Spotify IA mapping framework with available IP rights https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/241ad73d-da9a-48e6-8381-51d62f682d2e/Figure+7.png Articles & Insights - A ‘brand’ new approach to intellectual asset mapping at Spotify - Make it stand out Figure 7: Brand asset value pyramid https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/1711539333454-1DUIX1GYY8TV0QQ8K1WA/image-asset.jpeg Articles & Insights - A ‘brand’ new approach to intellectual asset mapping at Spotify - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/0f7fc752-55b1-4410-8b91-1bda675ac5b0/Figure+9.png Articles & Insights - A ‘brand’ new approach to intellectual asset mapping at Spotify - Make it stand out Figure 9: Brand assets in relation to brand value creation https://www.ellenorhayes.com/insights/spotifyiamframework monthly 0.5 2024-04-02 https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/56c67f84-750a-45da-82d3-946f8857ecb8/Figure+2.png Articles & Insights - How Spotify’s intellectual asset mapping framework can drive value for knowledge companies - Make it stand out Figure 2: Visualisation of the transformation of individual human capital into IAs and intellectual property, owned and controlled by the individual employee https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/dd00effc-c01f-4db7-8b44-99d92ee951cb/Figure+1.png Articles & Insights - How Spotify’s intellectual asset mapping framework can drive value for knowledge companies - Make it stand out Figure 1: Visualisation of how IA mapping can be used to bring the IAs of knowledge companies into focus (Source: adapted from CiP materials developed by Bowman Heiden and Ulf Petrusson) https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/f443267c-3a98-45cd-bae3-0cc90ca33d7b/Screenshot+2024-03-27+at+1.27.22+pm.png Articles & Insights - How Spotify’s intellectual asset mapping framework can drive value for knowledge companies - Make it stand out *Market-to-book value as at 29 March 2021 https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/ebbbe39e-7ff0-47e3-8d06-692dd35cf8db/Figure+5.png Articles & Insights - How Spotify’s intellectual asset mapping framework can drive value for knowledge companies - Make it stand out Figure 5: Spotify Wrapped brand asset plotted on to the control x value matrix Source: Adapted from CiP materials developed by Bowman Heiden and Ulf Petrusson https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/1711537464484-ZI6LQ70MAJ76RVJ01RFE/image-asset.jpeg Articles & Insights - How Spotify’s intellectual asset mapping framework can drive value for knowledge companies - Make it stand out Intellectual asset mapping can be thought of as a lens to identify, manage, and leverage the intangible assets that underpin business value. https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/f0fb83fe-0636-4e8c-bb73-6bb17af7a812/Figure+4.png Articles & Insights - How Spotify’s intellectual asset mapping framework can drive value for knowledge companies - Make it stand out Figure 4: How different IP rights can be used to protect a selection of intangible assets in each category NB: A muted colour tone indicates that while protection may be technically possible, it may be practically difficult or undesirable (eg, mathematical models cannot be patented per se) or enforce (eg, copyright cannot be relied upon to protect the actual findings presented by research results, only the actual written expression of the results). https://images.squarespace-cdn.com/content/v1/65f454a0512d3b115f577369/78f11847-d1d7-4be5-bc23-b15c365a7eb8/Figure+3.png Articles & Insights - 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